My story is about resilience, determination, and the pursuit of authenticity.
I’ve always felt different—different background, different upbringing, different dreams. This sense of otherness has been my compass, guiding me through a lifelong search for “Who am I?” As Oscar Wilde said, "To define is to limit." My journey has been about shedding limitations, embracing countless identities, and discovering the boundless potential within.
My path has taken me through diverse cultures, academic pursuits, and the creation of multiple businesses—each chapter helping me grow and shape my understanding of the world. And yet, every road has brought me back to my one true north star: expression, connection, and music. These experiences have been my real education, teaching me independence, connection, and the harmony of my feminine and masculine core. I flow to create, strive to manifest, and embody to become.
The harmonious balance between your feminine attributes and your entrepreneurial ambitions.
The turning point of my life unfolded on the mystical island of Koh Phangan during an ecstatic dance. I experienced a profound realisation: the Goddess resides within me, through devotion and love for my body, mind, and spirit. This wisdom has allowed me to set boundaries, embody true leadership, treasure my time like a Queen, and embrace every part of myself - even those that needed the most healing.
Now, I am devoted to being a northern light, guiding others toward a life of freedom, empowerment, and authentic expression. Through my concious business coaching, DJing, events and embodiment practices, I create spaces for transformation - inviting you to step into your own power, connect with your essence, and find harmony between your inner self and your ambitions.
I deeply value my independence and my creativity.
After finishing my engineering studies, I realized that true fulfillment came from entrepreneurship. My ventures led me through small businesses and e-commerce, culminating in co-founding ARK OF SWEDEN - a 7-figure brand that’s one of my proudest achievements. As Managing Director, I focused on strategy, product development, partnerships, and growth, but I soon recognized something was missing: the joy and creative freedom that drive me.
Now, I’m infusing ARK OF SWEDEN with my passion for embodiment, ecstatic dance, and authentic connection to bring the brand to even greater heights. As DJ Mala Dina, I’ve felt the transformative power of music and movement, and I'm excited to integrate that energy into ARK OF SWEDEN. The brand will be more than products—it will be an experience, inspiring others to connect, express, and grow.
My vision is to elevate ARK OF SWEDEN into a community that celebrates creativity, freedom, and self-expression, where we dance, move, and evolve together.
Currently in the making....
I've been based in Dubai since January 2025 and I came here with a mission.
To facilitate and create high vibrational spaces of musical journeys.
This is taking shape in many forms and on my instagram you can follow the updates.
To lightly enter this space you can join us for our next SOUL SESSION.
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